One of the major trends transforming the technology world is the meteoric growth of the large cloud platforms. Only a decade ago Amazon launched AWS to provide online services for other web sites or client-side application, and by doing so changed the way tech services would be served and consumed forever. Several other cloud platforms quickly rose either to satisfy vast internal demand (Facebook), to directly compete with AWS (Microsoft Azure), or to do both (Google Cloud Platform).
It is difficult to grasp how fast these cloud platforms are growing and how big they have become. This new transformation impacts almost any tech company out there. On the one hand, the new cloud platforms level the playing field by enabling startups to quickly build new services without having to spend a lot of money upfront, and to easily deploy these services at a scale which was never possible before. Yet on the other hand, the large cloud platforms are becoming somewhat of a black hole, slowly sucking in additional services as they provide more and more functionality while eating away many other vendors.