Foote, Cone & Belding, aka FCB, is one of the largest global advertising agency networks. It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb. In 2014 the company went back to its roots and rebranded itself as simply FCB. The Interpublic Group is one of the big four agency holdings conglomerates, the others being Publicis, WPP, and Omnicom.
CHIEF EXECUTIVE OFFICER
After 8 years in the business Brett was appointed Executive Creative Director of FCB Johannesburg. Under his leadership the agency won more awards than ever before in its 80-year history, including South Africa’s first ever Cannes Grand Prix. He has been recognised numerous times at major award shows including Cannes, One Show, D&AD and Clios; and also has 3 AdReview Campaigns of the year and the Sunday Times Marketing Excellence Grand Prix to his credit.
Guy Lieberman is the Director of the FCB Foundation. He is a social entrepreneur and activist and has produced festivals, conferences and directed films on human rights, culture, music and ecology.
Technology and the future of advertising; the next 10 years we will advance at a quicker rate than the current history of the world combined.The age of technology is here and is advancing rapidly – focus on your outcomes as opposed to the mechanics used to get there as these are constantly changing and you don’t want to get left behind.