Connatix, the native advertising platform for both advertisers and publishers, today announced the launch of its new product offering: Connatix Native Video Syndication (NVS). Connatix NVS is the first video syndication technology in the industry that lets premier publishers extend the reach of their pre-roll in-stream campaigns into native in-feed placements across the web on both desktop and mobile. The first charter client utilizing NVS is Mashable.
Connatix Native Video Syndication works by letting publishers syndicate their content, along with their own direct-sold video campaigns, across the Connatix network, where native video is served in-stream within true native placements. This format allows publishers to sell pre-roll advertising against their own video content and extend their audience across the web. According to comScore, Connatix’ network is one the top 25 key video properties online, including publishers like Tribune, Meredith, CBS Local and IBTimes.