The median investor looking at your proposal is in her 40s. Her eyes are going, not to mention her brain. I look at a lot of spreadsheets and analytic reports, and way too many are difficult to read and therefore hard to understand.
In an effort to make my life easier, I’ve summarized here the steps that will make it much easier for people to read, understand, and hopefully invest in your business. To help me, I interviewed the two most knowledgeable people I know about financial modeling. My colleague Paul Bianco serves as interim CFO for a number offf Venture Capital’s portfolio companies, and has built and reviewed hundreds of financial models. I also spoke with Michael Hutchens, CEO & Cofounder of BPM Global, which helps organizations more efficiently build and maintain financial models.