It seems like an obvious notion, right? Like in life, your relationships with businesses or friends revolves around reciprocity, the equality-framework of giving and taking. User Acquisition follows the same principles, you need to demonstrate app value to the customer, in order to receive ‘buy-in’ from them.
The term Reprocity Principle is one of the basic laws of psychology, whereby one would pay back what she or he receives, or another way of putting it, returning the favor for doing something for someone.
Users are most usually hesitant when it comes to providing a lot of detailed personal information, whether it be a registration information, email address, phone numbers, or even keeping the app, upfront, if they don’t recognize a perceived imminent and obvious value in the app, to them. In fact, when apps ask users for system-permissions to access user locations, to receive push notifiations or access your address book, is a barrier if the user doesn’t trust the app.