THE PHILLY-BORN PiperWai brand doesn’t look like drugstore deodorants and antiperspirants. Packaged in a teal-wrapped glass jar, the soft grey solid seems – and smells – more like a fancy candle than a morning hygiene standby that absorbs sweat and eliminates odor. But, judging from the product’s 800-jars-a-day sales, that’s what it does. Two West Mount Airy besties created PiperWai, named after a family dog and a tribe in Guyana, as an alternative to aluminum- and paraben-laden big-name brands.
Then, they took their proprietary blend of activated charcoal powder, organic coconut oil, shea butter, and essential oils to Shark Tank, where smarty-pants investor Barbara Corcoran took one whiff – and took a leap.