In today’s online retail environment, it is hard to overemphasize the importance of personalization as a means to improving shopper experience, which in turn helps increase customer lifetime value. When done right, personalization creates a user-centric experience, leading to more meaningful and effective interactions throughout the customer journey. Personalics recently hosted a live webinar detailing the concepts and tools required to achieve successful personalization strategies.
While each shopping experience differs by the type of products and services offered, and by customer segment, it is possible to break down every such experience into a progression of discrete steps, known as the customer journey. The top priority for any successful personalization strategy is to deliver the right message at the right time for each shopper throughout this journey.