Although it’s often an uphill climb, even the smallest online business can manage to survive – and even thrive – in today’s ultra-competitive marketplace.
If you’re looking to discover the main reason why online SMBs struggle to survive, it’s pretty obvious, they simply lack the manpower and resources of bigger companies. “Take any large US retail brand they might have a dozen people on their web team solely dedicated to optimizing their web traffic and website for conversions,” says Aharon Horwitz, CEO of 40Nuggets, a new service helping online SMBs improve their customer’s online conversion rates. “Those 12 employees spend their entire work day running experiments to turn more traffic into sales with a plethora of copywriting and site design resources at their disposal. The same is true when it comes to SEO, where the content production capabilities of large companies are simply out of reach for many SMBs.”