Last week, AlmaLinks Sydney hosted Michael Weissman, a member of AlmaLinks Bay Area, and a tech executive, entrepreneur, and author of The Paradox of Excellence, an Amazon “Top 25 Business Books” bestseller. Michael discussed some of the tactics he came up with that have become standard in marketing throughout the years. He also shared his insights into how businesses should be communicating with their audiences today to position their sales for success. Michael has a history of coming up with creative solutions for complex problems. These days he is revolutionizing the digital advertising industry through his company SYNQY. Thanks, Michael, for an informative session with practical marketing ideas and innovative tools for these socially distanced times!