Shimon and Ariel Ovadia, AlmaLinks members and founders of Ovadia & Sons, have improved their successful retail approach by adding a drop system to refresh the offering in the Men’s 2019 spring collection. Ovadia & Sons is a clothing brand located in New York, New York. In their improved approach, the twins showcased a new series of collaborations and drops. “We’re doing continuous drops of capsules to have something new for the retailers,” Shimon Ovadia said. Some of these drops include Sixties illustrator Stanley Mouse of the Grateful Dead fame, a’ la Fifties running shorts, Bob Marley and Bruce Lee drop, and cargo prints and pockets that remind the Ovadia’s of their Israeli roots.