The Israeli FinTech startup BLender offers an alternative to the expensive credit provided by banks and credit card companies.
Dr. Gal Aviv, CEO of BLender, commented: “Israel is an important market for BLender. We are happy about this cooperation with Psagot, this is another step in placing BLender at the front-tier of the consumer credit market in Israel. The technology we have developed bridges gaps and solves the lack of credit rating of borrowers in Israel, and Psagot identified the potential lying in the technology and BLender itself. We offer a quick, attractive and technological solution that is a true alternative to the expensive credit provided by the banks and credit card companies”.