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Jason Cohen: Should this startup exist? Converting 5W’s into existential justification

July 7, 2016AlmaLinksMember Blogs, Members NewsNo Comments

In American grade-school, we learn the “Five Ws” interrogatives: Who, What, When, Where, Why.  And How. “How” is always tacked on like “Y” to the vowels. I wonder if “How” and “Y” get together to smoke cigarettes and swap stories about the indignities of being the sixth-wheel.

When investors interrogate founders, these interrogatives arise, but with a twist: Adding the word “why” in front of each. The result is a framework to help decide whether a startup is viable. It’s been explored in part by others, but given in full below.

Read more at A Smart Bear.

Tags: Jason Cohen
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