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Jess Edelstein: Philly’s PiperWai team: Out of the ‘Shark Tank’ into the fame

August 13, 2016AlmaLinksMembers News, Philadelphia ChapterNo Comments

THE PHILLY-BORN PiperWai brand doesn’t look like drugstore deodorants and antiperspirants. Packaged in a teal-wrapped glass jar, the soft grey solid seems – and smells – more like a fancy candle than a morning hygiene standby that absorbs sweat and eliminates odor. But, judging from the product’s 800-jars-a-day sales, that’s what it does. Two West Mount Airy besties created PiperWai, named after a family dog and a tribe in Guyana, as an alternative to aluminum- and paraben-laden big-name brands.

Then, they took their proprietary blend of activated charcoal powder, organic coconut oil, shea butter, and essential oils to Shark Tank, where smarty-pants investor Barbara Corcoran took one whiff – and took a leap.

Read more here.

Tags: Jess Edelstein
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