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Mitch Singer Discusses EST Plateau

October 12, 2016AlmaLinksMembers NewsNo Comments

Is digital ownership going to live up to its promise?

Industry veteran Mitch Singer sees ominous data from DEG: The Digital Entertainment Group.

Singer, a former Sony studio executive who is now a principal at Digital 360 Ventures, said electronic sellthrough — which had been growing steadily over the past couple of years boosted by early digital-release schemes — looks to be leveling off.

Singer spoke at the Oct. 6 Digital Media Pipeline conference hosted by the Entertainment Merchants Association.

After gaining steadily on VOD, EST revenue is projected to total $2.01 billion to VOD’s $2.07 billion in 2016, Singer said, calling it a “troubling number.” Given the EST growth pattern in previous years, projected revenue for 2016 should be higher, he said.

“Something has happened; it looks like [digital] ownership has stalled,” he said.

Read more here.

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