Getting food to market.
Shelby co-founded Soom Foods, LLC with her two sisters, Jackie and Amy, to introduce the next “must have” ingredient to the American market – tahini! Soom Foods currently imports and wholesales tahini and a chocolate sesame spread to food service and retail customers. Of Philadelphia note, Soom Foods is the exclusive tahini purveyor to Zahav and Dizengoff restaurants. Shelby’s responsibilities include business planning, strategy, operations, and financial management.
Take-aways
- Consider Direct commerce via a website as an opportunity to increase volume and direct web traffic to your product(s). Some basic needs:
Fulfillment Center
SEO web traffic (increase Amazon ranking) - Consider an automated replenishment subscription service (i.e., Amazon Prime and Chewy.com for dog food) via the eCommerce site
- Your next hire should be salesperson and should be compensated via a commission incentive structure
